The 2nd International Workshop on Big Data for Marketing Intellegence and Operation Management (BDMIOM 2019)

In conjunction with 2019 IEEE International Conference on Big Data (IEEE BigData 2019)

Location: Los Angeles, California, USA

Time: Dec 9-12, 2019

Call for Papers

Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data.

Customer relationship management (CRM) and online marketing analytics tools enable entrepreneurs to target their desired customers based on business analytics, machine learning and artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. However, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Research topics included in the workshop

• Big data revolution in marketing analytics
• Search engine optimization and marketing
• Online advertising
• Automated bidding and real-time bidding
• GDPR and ethics topics for marketing
• Deep learning and artificial intelligence in marketing
• Marketing bots and automated customer service systems
• Big data for audience and targeting intelligence
• Online auction and price optimization
• Best practice in infrastructure for big data empowered CRM
• Customer profiling and consumer decision journey
• Big customer data visualization application
• Big data opportunities in CRM strategy
• Customer sentiment and text mining
• Online marketing tools for campaign management and ads distribution

Paper Submission

Please submit a full-length paper (up to 10 page IEEE 2-column format) through the online submission system.

Paper Submission Page

Papers should be formatted to IEEE Computer Society Proceedings Manuscript Formatting Guidelines (see link to “formatting instructions” below).

Formatting Instructions

Please refer to Main Conference Site and Template Download

for the templates and submission requirement.

Important dates

• Oct 10, 2019 Nov 1, 2019 : Due date for full workshop papers submission (Deadline Extended)
• Nov 1, 2019 Nov 8, 2019 : Notification of paper acceptance to authors
• Nov 15, 2019: Camera-ready of accepted papers
• Dec 9-12, 2019: Workshops

Program Chairs

• Huaiye Zhang huaz@microsoft.com, Senior Data Scientist, Microsoft
• Yiwen Zhang yiwzhan@microsoft.com, Senior Data Scientist, Microsoft
• Wutao Wei weiwutao@gmail.com, Senior Data Scientist, Twitter

Program Committee Members:

• Xiongzhi Chen, Assistant Professor, Washington State University
• Joseph Deck, Director of Market Science and Innovation, Microsoft
• Jiexun Li, Assistant Professor, Western Washington University
• Xingbo Li, Assistant Professor, University of Louisville
• Ying Lu, Data Scientist, Google
• Gaurav Munjal, Principal Manager of Data Science, Microsoft
• Jiankai Sun, The Ohio State University
• Wei Sun, Assistant Professor, University of Miami
• Xiao Yang, Research Scientist, ByteDance
• Jingfen Zhang, Senior Applied Scientist, Microsoft
• Le Zhang, Data Scientist, Microsoft
• Bingrou Zhou, Applied Scientist, Amazon

Primary Contact:

• BDMIOM Commitee bdmiom@outlook.com

Program Schedule:

TBD